Excuse me miss, may I manipulate you for a moment?

Nobody likes to be manipulated.
We all hate the idea that we have somehow been tricked into making a decision. Yet as I watch the evolution of the presidential race in the Unites States, I feel that more and more, a subtle type of emotional manipulation is taking place. We are all used to the celebrity [...]

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TV: A PR Agency’s worst enemy

Most people’s first impressions come from the media. Like most people my initial exposure to PR came from TV, and sad to say, that initial observation was not positive.
It came in the form of two (short lived) television shows: one called Power Girls, which debuted on MTV in 2005; and the other The Fashionista Diaries, [...]

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Help! PR has taken over my life!

The more I move around in the field of PR, the more I find it permeating all areas of my life. This occurred to me earlier week during a conversation with a friend. She was telling me about a problem she had getting a particular group of young people to consistently attend a program she [...]

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Deadlines face extinction in Halton

So apparently students in the Halton School district are no longer subject to pesky things like deadlines.
This is what I learned a couple days ago through Lorraine Sommerfeld’s column in the Toronto Star. Her piece, suitably titled “Memo to schools: Even Blockbuster has due date”, highlighted a new policy enacted by the Halton School Board [...]

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Journalism without a conscience

A couple nights ago Entertainment Tonight did a whole segment on deceased movie star Heath Ledger. But instead of highlighting his career successes, the entire segment focused on a videotape they planned to air which showed Ledger getting a high at a drug party in Hollywood. Now I know that the media thrives on [...]

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