Dear diary: My client dumped me!

Last week I got dumped.
That’s right, dumped, shown the door, given the boot, kicked to the curb. Pick your expression.
I suppose I should have seen it coming. All the classic signs were there, long periods without communication, not replying to emails, indecision about what they wanted to do, and frequently changing their mind. Still it [...]

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TV: A PR Agency’s worst enemy

Most people’s first impressions come from the media. Like most people my initial exposure to PR came from TV, and sad to say, that initial observation was not positive.
It came in the form of two (short lived) television shows: one called Power Girls, which debuted on MTV in 2005; and the other The Fashionista Diaries, [...]

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Help! PR has taken over my life!

The more I move around in the field of PR, the more I find it permeating all areas of my life. This occurred to me earlier week during a conversation with a friend. She was telling me about a problem she had getting a particular group of young people to consistently attend a program she [...]

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Journalism without a conscience

A couple nights ago Entertainment Tonight did a whole segment on deceased movie star Heath Ledger. But instead of highlighting his career successes, the entire segment focused on a videotape they planned to air which showed Ledger getting a high at a drug party in Hollywood. Now I know that the media thrives on [...]

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Learning the ropes: Beginnings

Earlier this week a fellow classmate sent me a job posting for an entry level Account Coordinator position in a PR Agency. It read as follows:
We have immediate opportunities for both intermediate level PR Consultants as well as entry level Account Coordinator positions in the Toronto office. The ideal candidates will have relevant technology and/or [...]

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