Last week I got dumped.
That’s right, dumped, shown the door, given the boot, kicked to the curb. Pick your expression.
I suppose I should have seen it coming. All the classic signs were there, long periods without communication, not replying to emails, indecision about what they wanted to do, and frequently changing their mind. Still it came as a surprise. And after all the time and effort I put in, it truly felt like a betrayal.
What hurt the most was the way it happened. Just a simple email saying, ‘we have decided to cancel our event’. Not even a phone call. With a simple electronic message, all the time and research I put into the media plan became void. Don’t you just hate that?
It’s okay though. I will live to compose a media list again. In fact I have already found a new client who wants me to help them do promotion for another event. There are organizations out there who want to use my skills. Fortunately it was only a volunteer position, but what would happen if it wasn’t? I wonder how PR agencies and consultants handle clients who cancel on them halfway through a project or last minute? Isn’t the time and effort worth something even if the work is not utilized?
I recently came upon a blog, lettersfromleavers.com, which is a compilation of letters from ex-churchgoers on why they left the church. I thought it was a very interesting concept, especially for an organization like the church who’s main goal is recruit members. It’s an invaluable research tool that gives them information on exactly why their members are leaving, and thus shows them how they can stem the tide.
Wouldn’t it be wonderful if all organizations had a resource like this at their disposal? Usually when someone quits a job, or decides not to renew membership in an organization, he or she may be asked to give a reason why. However in many cases the individual may not give the whole truth, or they may choose not to give a reason at all. But if somehow this information became available, think of how this could change not only the rate of member turnover for an organization, but also the quality of an employee’s work environment, and the amount of money spent on new-hire training.
Lettersfromleavers.com. A simple concept with the potential to have a far-reaching effect.
(Credit to Good Girl Lit for introducing me to lettersfromleavers.com.)