Some time ago I went shopping for a dress for a specific occasion. I had been thinking about this purchase for a couple days, and I had in mind exactly the dress I wanted, down to the cut, color and fabric. So you can imagine how frustrated I was after several afternoons of several hours of shopping did not produce the dress I was looking for. Then, when I had almost given up, I found the dress. It was the exact colour and design I wanted, in the exact fabric I imagined. I was over the moon – until I tried it on and it didn’t look at all how I thought it would. I was beyond disappointed.